Conference Center, Corporate meetings, Event Planning, Event Venue
Your brand encapsulates all you are and sets you apart from the competition. It demonstrates how your company handles your target customer’s problems uniquely.
The same can be said for your event. You are not planning events to fill up a calendar. You’ve discovered a specific need in your target market and are planning this event to address it.
So, how do you ensure that your event stands out in a world where people are bombarded with information and where events seem to come up every other day? How can you tell an engaging story using a value-based narrative where the hero is your attendee? And how do you get that tale out to a large enough and well-targeted audience?
To put it another way, how can you raise event brand awareness?
Strategies for Increased Brand Awareness Using Your Event
It takes time and resources to create content that will appeal to your unique audience. However, it is a rewarding investment in the long term and a powerful tool for creating a trusting relationship with your audience. It is a continuous process rather than a one-time tactic.
The most effective content informs and educates your audience on topics that are important to them. Delivering value online will establish you as an authority they can rely on to give value at your event. To establish credibility and access to their audience, collaborate with industry influencers and magazines. Why not contribute a few blog entries to a trade publication about issues relevant to your event?
Your social media presence should be robust and consistent with your event’s branding. The key is to generate highly shareable material that your audience will gladly like and redistribute to assist you, expanding your event’s reach. Creating a simple-to-type and remember hashtag is one method to make it easy for your audience to locate you.
The chosen venue can also determine any corporate event’s success or failure. Ascertain that all participants are at ease and secure. Our event rooms at Villa Ragusa are spacious and suited to accommodate over 650 guests, with an environment that will keep your visitors relaxed.
Banquet Hall, Company Party, Conference Center, Corporate meetings, Event Planning
What distinguishes addressing wellness from other event trends? Wellness is a value-based concept. It’s more than culture; it’s a way of life. That is, rather than merely introducing a wellness feature, it causes a shift in the way event planners to think about their events.
The wellness craze began with better and healthier eating options and has grown into a complete event culture. It’s a value that isn’t going away anytime soon. Know what is healthy for your audience and how it affects their wellness. Wellness is the underpinning standard for every decision made for your event.
Aligning Your Event with Your Audience Preferences
The event menu reflected the initial phase of the wellness trend, which saw a shift away from processed foods and toward more green options. But it doesn’t end there. Serving a variety of healthy alternatives is a good start, but today’s healthy, clean eating and special diets encompass much more than low-calorie options.
These menu changes aren’t only to accommodate customers’ fluctuating dietary needs. They aid in concentration and attention. Eating too many carbs and sugars might cause attendees to lose focus, making sessions less productive and successful. To avoid the afternoon slumber and maintain attentiveness, keep the menus clean and full of “good” carbs.
And it isn’t just about the cuisine. You can schedule breaks to allow for networking and interactions among attendees. This break will also avail the opportunity to check in with the office and keep stress levels in control.
Choosing a place that supports the wellness idea makes this mission easy. Some venues may require the employment of certified caterers, and if those caterers do not offer wellness options, the event’s premise will fail from the start. Instead, seek out locations that promote wellness and accommodate food and activities. For example, our event spaces at Villa Ragusa are large and suitable for over 650 guests, with exceptional food service to ensure that your visitors have the best wellness culture experience possible. You’ll be glad you did if you call us right now.
Conference Center, Event Planning, Event Venue
Hybrid events are still a new venture for many event planners. It presents the unusual task of simultaneously engaging two very different audiences. While this kind of event may be the best way to give attendees both in-person and virtual options, they also introduce a new set of challenges for event planners, the most significant of which is meeting the dramatically different demands of two or more audiences.
Notable Mistakes You Must Avoid
Here are some mistakes you must avoid as an event planner venturing into hybrid events:
- Wrong Hybrid Platform: Any hybrid platform you select must have sufficient capacity to support such events. The virtual and in-person attendees should communicate effectively without any hitch. You can achieve this via a mobile app for live guests and a desktop alternative for the distant audience. Ensure that you obtain relevant feedback from the event.
- Improper Rehearsals and Testing: The virtual portions of a hybrid event require just as much testing and rehearsing as the in-person aspects. All the technologies, including Zoom, polling, and gamification, must be thoroughly evaluated beforehand. Light, sound, video, and other elements all play a role.
- Inexperienced Planning Team: A hybrid event is very different from a traditional event, and it is full of traps for planners unfamiliar with the format. Team members will require training to get the skills necessary for the job role.
- Disregard for Time Zones: Consider pre-recording sessions when arranging huge events with numerous sessions and audiences from different time zones.
During a keynote talk or general session, bring live and remote audiences together. Consider playing the pre-recorded session for different time zones for repeat sessions.
Conclusion
The venue’s infrastructure should handle several video streams and spectators’ web connections. It’s critical to ensure that the event center has the necessary bandwidth and technical support. Our event management team and facilities at Villa Ragusa are available to today’s best companies, agencies, and organizers to assist them in creating a seamless, memorable, and shared event experience for audiences that meet their specific needs. You can expect nothing but the best service.
Conference Center, Event Venue, Social Hall
Thinking of an event budget plan isn’t fun. Yet without an exhaustive comprehension of every dollar you spend, you’re setting yourself up to overspend without realizing it. Blowing a significant amount of your budget on beverages or entertainment may sound great. However, if nothing is left to promote your event, you may have difficulty looking for attendees to take those drinks or enjoy the scintillating entertainment.
Tracking every dime spent improves your return on investment of your event. Manage the associated costs at both the macro and micro levels. However, you do not need to be a mathematics or accounting whiz kid to make this happen. You only need to follow simple guidelines to keep your event management budgeting on track.
Tips to Ensure a Healthy Event Budget
Before the actual budget planning, it is good to think deeply and critically about the expense items and activities. If this event is not the first, bring up budgets on similar events in years past and start identifying the line items. Take note of how money was spent on these line items and observe the trends. The trends will give you a better picture of what needs to go, what needs more money, and how to correct past mistakes before moving to the current event budget plan.
Set specific goals on what you intend to achieve with the budgeting process. You may want to increase the money you receive from sponsors. Or spend less money to optimize spending. Whatever your preferences, your goals will keep you in check. Your budget is also part of your return-on-investment calculation.
It is wise to have an emergency fund. So working in some contingencies of within 5% to 25% into your budget gives you the ability to absorb shocks from unexpected costs like higher-than-anticipated event venue fees. This approach minimizes stress and ensures all go smoothly. At Villa Ragusa, we can help you plan your event needs at the ideal budget for you. Call us today to experience the best of professional expertise in event management.
Conference Center
Coronavirus has disrupted the work environment in an unprecedented manner. The COVID-19 restrictions have sent millions of people home to work remotely. The current challenge is to manage the workforce, and you will need to change your expectations for work to have things moving.
Sometimes, a face-to-face gathering may be important for remote workers to sustain morale and engagement. Apply the following guidelines.
Promote Healthy Behaviors that Minimize Spread
Advise the attendees or employees to stay home if they are showing any signs of infection. This includes those that have had close contact with the affected employees.
Require frequent handwashing with water and soap or the use of sanitizer. If you use transport vehicles such as vans or buses, they should sanitize frequently or wash their hands. Disinfect the vehicles before and after using them.
Everybody should have masks in the meeting, considering that it will be necessary to raise voices.
Maintain Social Distance
It is important to maintain a safe social distance in addition to the above measures. Most office spaces are not adequate for holding meetings and maintaining effective social distance.
The banquet hall at Villa Ragusa has 12,000 square feet of space and can handle various events and group sizes and maintain good social distance. Our staff will help you organize the tables and plan the gathering safely.
If the group is too large, consider combining safe gathering with a zoom call. Use technology whenever possible to minimize person-to-person contact.
People are hyper-social, and they long to belong to a group. Maintain communication as much as possible to prevent anxiety among the employees. Keep the communication cycle short by using instant messaging and video calls. Encourage them to contribute, challenge the status quo, and to learn for the sake of their self-esteem under the quarantine conditions.
Conference Center
In the absence of a quality venue space, making your celebration a resounding success story is an uphill task. Business events require careful planning and an eye for detail to make sure that everything flows as it should. The ideal event space will have the flexibility to decorate according to a particular theme.
Here is how the right venue space will impress your important clients.
Location and Surroundings
The venue space for corporate meetings should be inspiring, as well as practical. They are easily accessible through public transport and private means. Getting to the location should be straight forward from the main road to save time and for convenience.
Inspiring surroundings are a definite plus as they encourage productivity. Besides, the clients will want to take photographs to go along with the event or celebration.
Service and Facilities
An event venue with a friendly staff that goes out of their way to ensure everything goes smoothly ends up putting a smile on your clients’ faces. The right event space boasts various essential facilities with enough cubicles to prevent queuing and time wastage.
Food and Drink
The quality and choice of food and drinks at the venue space can determine the success of the event. One of the key aspects to look for is adaptability for the dietary requirements. Ideally, slick kitchens with professional and experienced staff provide the wow factor for corporate delegates.
Provide your clients with the best quality food and drinks, and they will rave about it for a long time to come.
The Villa Ragusa event space is easily accessible and has the charm of European architecture. The natural woodwork throughout, mahogany beverage bars and wrap-around balconies will create a fine impression among your corporate delegates. Our on-site catering has the best menu choices for corporate events. Contact us today!
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