Your wholesalers are a vital asset to your business, and you should treat them as such. If planning a product launch, hold a party showing how much you value them, and ensure the event is also quasi-news.
A product launch can be a hit or a miss depending on how you organize it and the venue you use.
Select Your Wholesalers Carefully
Picking the right people for the product launch party should be done carefully. Since the goal is the wholesalers, choose those that are on brand. The party has to have a high success rate, and not all wholesalers may be interested in carrying your product.
While your guest list should include a desired influencer for publicity, do thorough homework on them. What products do they usually carry, and what age groups form most of their followers?
Make the Event as Interesting as Possible
You may have the most exciting product on the market, but that’s not reason enough to overlook the intricate details that draw people to your event. Answer the question, ‘why should the wholesalers attend your event?’
People love having a good time, and your wholesalers are no exception. Think open bar, delicious meals, and top-shelf amenities Villa Ragusa has on its menu.
But even with the bells and whistles of a lavish soiree, keep the finger on the target audience. Keep the event on-brand by doing what’s beneficial for the organization. Inject the company’s personality and ensure the objective is to sell the product to the wholesalers. The day is all about you and your products. It’s your special day. Keep it so!
Location
Villa Ragusa also takes care of the location issue because it’s a quiet and easily accessible place for Silicon Valley businesses. It has upscale amenities that your wholesalers and business partner will feel appreciated. Contact us for more info.
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